BuySellAds.com
Selling out is a harsh term in many’s books, but putting ads on a website previously void of ads is, quite accurately, “selling out”. This is something I wanted to avoid for purposes of brand image but have recently realized it’s genuine benefit.
I’ve spent a fair amount of time designing, building, testing, and improving Archonic.com and I will continue to update and improve it as long as the brand is alive. This is work that does not yeild income. You could argue that the time spent on Archonic.com indirectly yields income by landing clients through having a solid brand image. I would agree, however, no one could argue that such work directly benefits paying clients. This means I’m either working for free or taking income from other projects. I don’t like doing either.
The solution is simple – have Archonic.com pay for itself! BuySellAds.com is a young ad manager (their 2nd birthday is today – happy birthday!) which focuses exclusively on niche sites. The ad manager has taken off particularly in design and web technology related communities. Current clients of BuySellAds.com include FreshBooks, MailChimp, Abduzeedo, Tuts+ Network, Yoast and a good number more. I can’t think of a more applicable ad manager for Archonic.
In the coming days, expect to see some non-invasive ads along the right side of the page. I will certainly keep it non-invasive unlike others who’ve “sold out” (*cough* IGN), but let me know what you think.
Posted on Monday, April 5th, 2010 at 11:03 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
